Teaching and Learning about Corporate Responsibility

Ben & Jerry's Double-Dip: How to Run a Values-Led Business and Make Money, too
By Ben Cohen and Jerry Greenfield, Fireside, New York, 1997. Ben & JerryÕs Homemade Ice Cream has pioneered a model for ethical business while earning huge profits. This is the insiderÕs guide to creating a values-led business that makes money while benefiting the entire community. With practical information on everything from how to hire employees to choosing suppliers, they show how a commitment to worthy social causes will result in unprecedented customer and employee loyalty, as well as increased profit.

The Coffee Book: Anatomy of an Industry from Crop to the Last Drop
By Gregory Dicum and Nina Luttinger
A fresh look at one of the most popular products in the world. It covers coffee from its first use in Ethiopia in the 6th century to the dramatic rise of Starbucks in the 1990s. It also tells the story of international trade and speculation for a product that can make or break national economies.

Levi's Children: Coming to Terms with Human Rights in the Global Marketplace
By Karl Schoenberger, Atlantic Monthly Press, New York, 2000. Using the example of Levi Strauss as a model of corporate responsibility, the author critiques the company's decisions and places them in the larger context of the human rights debate. He makes a case for corporate transparency and systemic regulation of business. While sensitive to the interests and limitations of multinationals, he calls on them to engage pro-actively in protecting the rights of foreign workers.

No Logo: Taking Aim at the Brand Bullies
By Naomi Klein, Picador, New York, 1999. Klein argues that global corporations have succeeded in branding consumers from schoolbooks to sporting arenas, but a new generation is beginning to fight consumerism with full force. No Logo uncovers the insidious practices and effects of cooperate markteing,and the powerful potential of a growing activist movement of young people.

The Sneaker Book: Anatomy of an Industry and an Icon
By Tom Vanderbilt.
An entertaining, informative look at the $11 billion-a-year sneaker industry. How (and by whom) are sneakers made? Where does your money go when you buy a pair? Who are the companies behind the logos? Why is Nike heralded by economists and lampooned by human rights activists? This book is full of facts, figures, cartoons and literary excerpts about sneakers from figures like Spike lee and Ray Bradbury.